Typeface

Typography is an important part of the graphic profile. In order to produce a standardized internal and external image of Ahlsell, it is important that we follow the typeface guidelines below. Adobe Garamond Roman is to be used for things like agreements and letters. Body text should use size 11/13 (11 for font size, 13 line spacing), headlines should be size 18/20 and bold. Section titles should be 14/14 and bold. Univers is to be used in advertising and campaigns. Typeface of body text in documents, letters and reports must use bold headlines if Univers is not used. If these typefaces are not available on the computer then Garamond and Arial can be used instead of Univers.