Logotype with payoff

Ahlsell's logotype together with our payoff: ”makes it easier to be professional”, should preferably appear on the back and should not appear more than once in a print. Only the following variations of the logotype are approved and it is absolutely forbidden to alter the original logotype. Download logo by selecting the use in the right menu.

Variations

If possible, the logotype is to be displayed in full colour as shown above. Width: 40 mm. If full colour display is not possible then it is to be printed in black. Width: 40 mm.

On dark background we recommend to use the logo in negative (white).

The logotype is available in several languages.

The A measurement

We use the letter ”a” in the Ahlsell logotype as a progressive measurement of the smallest possible ”free area” around the logotype. This measurement of ”free space” cannot be smaller than the size of the letter ”a” but may, of course, be larger. This primarily applies to hard copy external material such as press and advertisement.